This project involved visualising the Italian brand Vespa within an Australian context. Vespa Feel, a hypothetical collection, encourages users to experience the ride in a new way through re-engagement of the five senses. Hypothetical add ons to the scooter are devoted to each sense.
Inspired by the Slow Movement, the Vespa Feel marketing campaign places emphasis on enjoying the ride through deliverables such as a showroom print publication, Facebook banner, powerpoint presentation and a bus stop poster.
This concept includes a developed aesthetic style for the intended target market, while remaining true to Vespa's branding & identity and style guide.
This project was exhibited at the Design By Exhibition held in Kudos Gallery in 2016.