The aim of this typography project was to create and develop an original alphabet system, carefully developed for an imagined utopia. The developed utopia is intended to be a close knit community that places an emphasis on simplicity and interpersonal connections.

The right depicts a language unit, which is complemented by a graphic composition (left). Inspired by the red string of fate belief, as well as missed connections page on Craigslist.

This was a university assessment undertaken at the University of New South Wales Art & Design, as part of the Bachelor of Design course (subject: Design Gateway 2).

Using Format