Melissa Ya

Summer Sale 

Key visual illustrations used throughout a digital campaign for The Age and the Sydney Morning Herald, where the intention was to encourage new readers to subscribe to unlimited digital access for the summer. Adopting a minimal colour palette and post-modern illustration style, this achieved a premium look in line with the newspaper's sophisticated brand.

Both key visuals were used across digital assets such as dynamic banners, eDMs, animated Instagram stories and OOHs, as well as print ads.

Art Direction | Illustration | Design

Using Format